Different Kinds Of Thinkers
How To Reach 4 Different Kinds Of Thinkers With Your Content By lalit kushwah This year, I’ve been lucky enough to be participate in a leadership program run by the Baton Rouge Area Chamber. We’re only two sessions in, but the experience is already changing my perspective about my role in our community. It has also changed the way I think about how to best create content that resonates with a variety of business leaders. In one session, we took an Emergenetics assessment, which gave us insight into our preferred modes of thinking: conceptual, analytical, social and structural. As my classmates and I discussed our profiles, it occurred to me that the same structure could be applied to create more effective content marketing. In fact, while reviewing my business’s most successful pieces, I realized they included elements that appealed to each of those four types of thinkers. We now assess all of our major projects based on how well they meet t...